Pure Tech T-Shirt®

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Discover the new
cellulose T-shirt.

Just touch it to fall in love.

Never fades.

It always looks new.

Pure T-shirts retain their original color and continue to look new for a long time, without fading or losing their color intensity. This is possible because cellulose fabric dyeing can withstand much longer washing cycles than cotton.

The first T-shirt in the country made with technological fibers, and the only one with a guarantee against fading.

INTECH™ fabric makes everything easier: work, training, care, and even getting dressed. Since it doesn't absorb odors easily, it requires less washing. Since it doesn't fade, it requires fewer purchases. Since it is minimalist and timeless, it offers more combinations with ease. In addition, it is softer than cotton and emits up to 81.5% less greenhouse gases than conventional modal.

• Naturally sourced fiber 2x softer than cotton
• Does not wrinkle on the body
• Does not fade with washing
• Thermal comfort
• Anti-odor – unfavorable to the proliferation of odor-causing bacteria
  
  
  

No need to iron.

Just wash, dry, and wear.

Pure T-shirts do not need to be ironed after each wash and can be worn throughout the day without wrinkling. Unlike regular cotton T-shirts that require ironing and still end up creased, this fabric stays smooth and polished effortlessly.

Anti-odor protection.

Forget about bad smells.

Cellulose fabric is much more effective than cotton at reducing the proliferation of sweat bacteria responsible for unpleasant odors. That’s why you can wear your Jouse T-shirt all day long, on any occasion, without ever worrying about sweat smells again.

A perfect fit.

Designed to enhance your body.

The Pure T-shirt features a precise fit that flatters your silhouette. It doesn’t highlight the stomach, fits slightly closer around the arms, and the sleeves finish perfectly at mid-bicep — never too long, never tight. Definitely the best fit you’ll ever experience.

Composition: 92% Modal and 8% Elastane
Indigo Color – Composition: 62% Modal, 30% Viscose, and 8% Elastane

*2-year guarantee against fading for items purchased from 09/06/24 onwards, provided care label instructions are followed, considering one wash per week.

We aim to process all orders placed before 23:00 on the same day. However, during busy periods, please allow 1–3 business days for your order to be processed.

For more information please see our shipping page here.

We offer a 14 day return or exchange policy if you are not happy with your order for any reason. For more information please see our Return Policy here.